LSU Nets $2.259 Million In Alcohol Sales During Football Games

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Drinks Maker Diageo Makes Spirited Push in India – India Real Time

BANGALORE, India—United Spirits Ltd., India’s largest spirits maker, two years ago promised BN Raghuveer some new signage to spruce up the front of his liquor store. His shop, Cyber Wines, never got its face-lift. The sales executive who had made the promise had left the company, and there was no record of the agreement to be found, Mr. Raghuveer said. That kind of disappointment, he recalled, was typical before Diageo PLC acquired a majority stake in United Spirits. Now, he said, the Indian company pays him faster and orders and agreements are documented. Alcohol Making Machine Cleaning up relationships with retailers is one of the ways Diageo, the world’s biggest spirits company, hopes to outflank competitors such as Pernod Ricard SA. India’s expanding middle class, young population and love of hard liquor increases its appeal to global distillers, despite a patchwork of regulations that make the world’s largest whiskey market by volume also one of the toughest places to sell alcohol. Over the past decade, Diageo made a handful of faltering attempts to enter the Indian whiskey market. Then, in 2013 and 2014, it amassed a 54.78% stake in United Spirits, whose distribution netw...